Case Study: Mobile / Connect Team Through Gear
Our client, a multi-national brand with offices around the globe required an additional & refreshed tactic to connect team members and offices under the umbrella of giving & community.
How it worked
PLANNING - RECONNECT
leveraging existing assets, fodada recommended a simple campaign to reconnect a strong internal message of giving through a tangible good.
DESIGN - “WHAT IF EVERYONE GAVE BACK?”
applying factors important to the client, team members and the campaign, fodada was able to design gear that would deliver the message while promoting and empowering the team to take action
EXECUTION -“WILL YOU JOIN US”
fodada recommended to the client to parlay the new gear as an initiator and promoter of their campaign, allowing their team members to make the actionable part their own while connecting it to their company. The “will you join us campaign” allowed team members to connect to their version of giving, feeling supported and promoted by the campaign.